Playing with e-Commerce, but Seriously
Following the success of our serious game 'Future of e-Commerce for a training program of the e-commerce managers of a large FMCG holding.
The game was a combination of educational and training exercise because of its rich and informative content. The in-game simulation also encouraged competitive and creative use of the tools and tricks of e-retail in a specific context.

A large training session with 35 regional managers from all over the world has been conducted in Shanghai, China. Based on its success, the game was enrolled throughout all regional offices, in a series of 12 workshops with regional teams.

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