As our once-reliable models of the world yield diminishing returns, the comfort zone of 'known knowns' becomes a distant memory.
We're confronted with the escalating complexity of our own creation – turbulent societies, advanced technologies, and unpredictable forces like climate change.
In this double helix of revealed and emerging complexities, our only viable path forward is to evolve our thinking and our actions, to match the interwoven chaos of the world that we inhabit and shape.
At Summ( )n, we recognize the gravity of today's global challenges - from the existential threats of climate change to geopolitical earthquakes and possible disturbances caused by new technologies. Summ( )n is not here to sell utopia or downplay the difficulties ahead. Our partnership of experienced and passionate practitioners is committed to help innovators and creators through the uncharted territories of 'new'. 'New' can manifest in myriad ways - developing new groundbreaking products or new meaningful services, crafting fresh brands, or rethinking the new urbanity. We help to pave the way for these ventures through our trio of transformative practices: Understanding People, Exploring Futures, and Transforming Minds. |
Understanding People We help to better understand people of today — what they do and how they do it, and most importantly, why they do it. We observe how these activities unfold in real contexts, not only physical and material but also cultural and social. To enrich your understanding, we also create opportunities for you to experience these realities firsthand, allowing you to develop your own contextual insights. |
Exploring Futures We also help in exploring futures — the futures of cultures and societies, industries and markets, and the futures of your own enterprise. We move past typical trend spotting and forecasts, and instead help our clients to sense the future signals themselves. We then learn how to make sense of these signals together with us and create a shared understanding of what's beyond the horizon. We help to imagine possible futures and build vivid and tangible future worlds that will inform and inspire new ideas and concepts. |
Transforming Minds Just imagining the new futures isn't enough — we also need to imagine and start creating 'new ourselves'. We create opportunities for the teams to immerse into the new future worlds, to experience and play with them, in realistic yet (almost) risk-free settings. This leads to a lot of new ideas and concepts, sure. But it also helps people to transform their minds toward the new (im)possible futures and to start preparing themselves for the challenges of tomorrow. |