I am ready for a long road flight for working with a week- or months-long projects.
We summon the futures
To play with them now
summ( )n
To play with them now
summ( )n
We summon the futures.
To play with them now.
summ( )n
| Summ( )n ? Summ( )n exists to support those who create the new – to do it with more insight, imagination, and impact. We are a collective of experienced and passionate researchers, designers and innovation practitioners. We work together with teams shaping the next ’new’: — new products and services — new strategies and business models — new meanings and mindsets. |
| Navigate the chaos together We recognize the gravity of today's global challenges — from the existential threats of climate change to geopolitical shocks and the disruptions of ever accelerating technology. We’re not here to sell utopia, or to downplay the difficulties ahead. But we do believe this: you don't have to face it alone. We help teams make sense of complexity, act with greater clarity, and move forward with just a little less disorientation. Because when the world feels chaotic, the most powerful thing we can offer is not control but orientation, depth, and hope. |
Three interconnected practices:
Understanding People
Exploring Futures
Transforming Minds
Exploring Futures
Transforming Minds
* All pictures are by Summ( )n
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| Understanding People Why we do it Every bold idea, product, or strategy depends on how well you understand the people it's meant for. And most organisations still act on assumptions, not insight. What we do We help you deeply understand the people of today - not just what they do, but how and why they do it. We look beyond surface behaviours to reveal the beliefs, desires, barriers, and contexts that shape them. What’s in it for you? You’ll see your audience more clearly - not as vague “users” or “segments,” but as real people. This clarity leads to sharper strategies, more resonant products, and stronger emotional connection. In short: fewer missteps, more meaningful impact. |
| Exploring Futures Why we do it Organisations that rely only on market reports and obvious trends risk missing the deeper shifts already reshaping the world. To create what's next, you must learn to see beyond the visible. What we do We help you explore the futures of your organisation, your industry, and the broader social landscape. Not as a guessing game but as a collaborative inquiry into what might emerge, what could disrupt, and what you might shape. What’s in it for you? You gain a strategic edge. In other words, clarity in uncertainty, confidence to act early, and inspiration to innovate from a place of possibility, not fear. You'll be better prepared for what’s coming - and bolder in creating what comes next. |
| Transforming Minds Why we do it New ideas alone aren’t enough. To truly shape the future, people need to evolve - in mindset, in imagination, and in how they relate to change. What we do We help individuals and teams imagine not only new futures - but new selves capable of living in them. Through powerful experiences, speculative exercises, and reflective dialogues we create settings where participants can explore futures in tangible ways, to feel and rehearse it. What’s in it for you? Your team becomes more adaptable, empathic, and empowered. You gain not only stronger ideas but a future-ready culture, better equipped to lead transformation rather than react to it. |
Our clients
Summ( )n is 15 years young; below is a list of 15 selected brands we worked with:
Our training modules
Learn more
Our ‘R&D’
People behind Summ( )n
Summ( )n was founded by Slava and Katerina - long-time collaborators with a shared obsession for making the complex navigable.
Slava brings over 25 years of experience in strategic innovation, with deep expertise in contextual research, futures thinking, and participatory design. He’s the architect behind many of Summ( )n’s original methods and tools.
Katerina, a psychologist and communication strategist, leads R&D (and pretty much everything else). Her work focuses on how to shift perception, attitude, and behaviour across cultures, generations, and systems.
Together, they’ve built Summ( )n as a place where human insight, future vision, and creative transformation meet - and where clients are invited to co-invent what comes next.
Slava brings over 25 years of experience in strategic innovation, with deep expertise in contextual research, futures thinking, and participatory design. He’s the architect behind many of Summ( )n’s original methods and tools.
Katerina, a psychologist and communication strategist, leads R&D (and pretty much everything else). Her work focuses on how to shift perception, attitude, and behaviour across cultures, generations, and systems.
Together, they’ve built Summ( )n as a place where human insight, future vision, and creative transformation meet - and where clients are invited to co-invent what comes next.
Network of Summ( )n Associates -
partners from fields such as research, design, and technology
partners from fields such as research, design, and technology
Summ( )n & Reach
In 2012, Summ( )n joined Reach - an international network of agencies specialising in human-centred design research and service innovation. This connection plugged us into a global community of pioneering professionals, and opened the door to large-scale, cross-cultural projects around the world.
Today, the network includes over 20 agencies - and continues to grow.
Today, the network includes over 20 agencies - and continues to grow.
Just a few recent projects we've done:
Together with a leading global provider
of healthcare solutions we explored
the meaning of 'premium healthcare'.
of healthcare solutions we explored
the meaning of 'premium healthcare'.
We have prepared and conducted a large strategic exercise for one of the leading
R&D centres in the area of smart textile.
We've been asked to design a training program for the e-commerce managers
of a large FMCG holding based on our serious game 'Future of e-Commerce' .
of a large FMCG holding based on our serious game 'Future of e-Commerce' .
What’s this ( ) in Summ( )n ?
To summon the new, we must first create space for it. In a world crowded with assumptions, noise, and inherited models, the future has no room to enter.
For us the ‘h( )ole’ is an integral element of summoning - a symbolic and practical act of clearing the space. It represents a tear in the fabric of the present:
a refusal to accept what is as all there can be.
This (un)space - this emptiness - is where possibility begins.
In the hole, teams see differently, think more freely,
and begin to build futures not yet imagined.
For us the ‘h( )ole’ is an integral element of summoning - a symbolic and practical act of clearing the space. It represents a tear in the fabric of the present:
a refusal to accept what is as all there can be.
This (un)space - this emptiness - is where possibility begins.
In the hole, teams see differently, think more freely,
and begin to build futures not yet imagined.
Let's talk – drop us a message
at hello at summon-futures.com
at hello at summon-futures.com
We are based in Eindhoven,The Netherlands,
but work globally.
We used to share our thoughts and observations on multiple social media; most of them got rancid, though, so we only use this one channel so far:
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